Tips on How to Organize a Successful Art Exhibition
While showcasing your artwork in an art exhibition may seem daunting, it’s a great way to expand your audience and gain exposure, which is a vital part of growing as an artist. So, what is an art show? It is an event in which the gathering of art objects are shown to the public within a space for a period of time. The importance of art exhibitions once again lies in the exposure for the artist and is a great way to receive feedback from spectators.
You will also want to consider the types of art exhibitions when you start planning. Will your exhibition be hosted by a private gallery where they will play an active role in planning and preparing, or will you be preparing a solo exhibition independently? Because these two scenarios can look very different.
How to Host an Art Exhibit?
1. Location, Location, Location
Whether you’re planning the exhibition yourself, or have been lucky enough to have numerous galleries interested in planning an exhibition, you will want to consider the location carefully. Art exhibition venues can attract different types of audiences and you will want to consider that when it comes to your exposure. Is the gallery a local coffee shop vibe where you will attract students and other artists? Or is it a luxury event venue where you will be attracting working professionals and collectors? These are important details to consider.
2. Curating Artwork
Once you have decided on the location of your exhibit, you will want to choose the artwork you will be showcasing. Select artwork that showcases your abilities and demonstrates a wide range of pieces that reflect your journey as an artist. Pick pieces that you are proud of and that play off one another to make a larger collective story. Using the space to design your artwork narrative will help your guests flow through the event.
3. Displaying Your Artwork
Once you have decided on your pieces, you will want to hone in on how to display them at the exhibition. Do you want them hung on the wall? With or without a frame? Do you have to tidy up edges or add any additional colors? Will you have all original pieces, or do you want to sell prints as well? These are all details to consider when it comes to how your artwork will be displayed at the event.
4. Transportation
You will want to consider how you will transport your pieces to the event. Are they big enough where you will need a van or a moving vehicle? Do you have the proper materials to secure and pad the pieces, so no damage occurs? Are you going to transport the artwork yourself or hire someone to do so? These are important details to consider.
5. Marketing
Finally, marketing your own exhibition can be daunting, but not if you prepare in advance. Do you have an email list attached to your website? You can start marketing a few months in advance and increase the communication as it gets closer to your event. If you are hosting the exhibition at an art venue in California, do they provide supporting marketing to increase your exposure to a wider audience? You can also reach out to local bloggers and professional art organizations to boost your reach. Don’t forget about using all your social media platforms as well.
At Piovra Group, we are well connected when it comes to event space in Los Angeles and are always happy to help clients find the perfect event space to host their art exhibition. We hope these tips help as you embark on planning your next event.
Frequently Asked Questions (FAQs):
Q: If I have pieces that I love but don’t go together, do you think I should stick to one theme?
A: We think creating a cohesive story is the best way to go when it comes to an exhibit. This makes the experience more seamless for spectators that come to your event.
Q: Do you think it’s smarter to hire a company for transportation or to do it myself?
A: Both have their benefits, but we feel the more it’s in your control, the better. No one is going to transport your artwork more carefully than you.
Q: How do I decide on my target audience?
A: There are numerous ways to go about this but one way is to put your artwork out there and see which audience naturally gravitates toward your work.