THE ART OF BOOKING CORPORATE EVENTS AT YOUR VENUE: TIPS TO TURN LEADS TO SIGNED CONTRACTS

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TOP TIPS TO ATTRACT CLIENTS LOOKING FOR VENUES FOR CORPORATE EVENTS AND HOLIDAY PARTIES

What makes a difference is the experience each venue is able to give to its clients. It is very important to make sure corporate clients will come back for their next venue booking for conferences, meetings, fundraisers or galas.

Working with corporate clients can be very challenging and require a lot of flexibility. Especially if the client is in charge of HR and does not plan events for a living.

This is why agency such as PIOVRA GROUP can bring a lot of value and experience to the table and guide the client throughout the entire process: from the the venue search to the contract negotiations, venue booking and event planning process.

Since there isn’t a set strategy when searching for venues to rent for events in Los Angeles and Orange County, venue owners and their marketing team have to develop a flexible strategy to be able to capture the highest amount corporate event leads possible. 

Here are a few tips for venue owners and venue marketing and sales managers looking to increase their corporate event bookings in 2021 and turn each lead into a signed contract: 

  • Become a One-Stop-Shop

Corporations often delegate the job of planning and finding venues in Los Angeles and Orange County for events, meetings, conference or their holiday parties to the HR director or the CEO assistant. They may be great at their job but they certainly won’t have the same experience of a planner or a seasoned event professionals when looking for a venue for rent for a non-profit fundraiser or gala. Sourcing catering, bar service, furniture rentals and other key vendors can be very time consuming and a venue offering in-house catering, cocktail menus and bar packages as well as a catalog of in-house furniture can make a huge difference and convince a client to book your space. Turn your space into a one-stop-shop!

  • Research and get more info about your client

Check out the client’s website and do some digging to get an idea of the company and culture. This will help you when speaking with your client looking for a corporate event venue rental and coming up with unique or customized ideas for them. The extra effort will show your client that you really are invested in the success of their event and have gone out of your way to suggest things that could make it special.  

  • Identify your selling points

Find what makes your venues stand out from the others in your area and find ways to work it into your corporate offerings. Does your venue have an interesting history, great views, a known Instagram, worthy food, or drink options? Clients looking for an event space for rent for corporate holiday party will want something their attendees will remember their event by, so establish your venue as the spot no one will forget! 

Why should a corporate client pick your venue among the rest?

  • Show what you can do!

Make sure to include past events photos on your website and social media. Use all of your social media channels to showcase what kind of events you are capable of hosting. Make sure to highlight things you were able to customize - corporate clients love to get new ideas on how they can showcase their brand. Make sure to include in the description some background or challenges you were able to overcome - corporate clients will appreciate problem-solving, flexibility, and solutions you’ve come up with since we all know events rarely go as planned! 

  • Offer customizable experiences!

Offer experiences to your corporate client that can help elevate their event. Having a Photo Booth included in the rental fee or added for a small fee can be a great selling point when looking for a venue for a corporate event. Every company owners would want to see their company logo on the photos and videos taken at the event and showing your clients you can save them money and allowing them to create a customized experience will add value to your offer! Another great idea is to work with your bar manager and create a customized cocktail menu allowing your clients to name each drink and make the entire experience more fun and entertaining for all guests.

Piovra Group is proud to offer a curated portfolio of venues offering great service for the most demanding event clients.

If you are searching for a venue for rent for corporate event or you own an event space and you would like to attract corporate event clients do not hesitate to contact us and find out how we can help you with your event venue bookings and venue consulting in 2021.

Luca Fiorini