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LUCA FIORINI: VENUE VISIONARY SPARKS

INNOVATION WITH BOLD BUSINESS MODEL

As the founder of Piovra Group, Luca Fiorini is an expert in making connections. Known as the “venue matchmakers,” Fiorini’s group connects venues to individuals, companies, producers, and event professionals looking for the perfect event space or filming location.In 2019, Fiorini launched the innovative Piovra Group.

After a decade spent managing venues and producing events, he saw the demand for an agency focusing on these specific needs. Fiorini uses his established presence in Southern California, to represent, manage, and market a curated portfolio of event spaces and filming locations looking to increase exposure and attract a targeted clientele.

MEET LUCA FIORINI: Founder & CEO at Piovra Group

We had the good fortune of connecting with Luca Fiorini and we’ve shared our conversation below.

Hi Luca, putting aside the decision to work for yourself, what other decisions were critical to your success?
When I decided to move to the United States and embark in this incredible journey as an entrepreneur I promised myself I would treat every single client with the same level of respect, attention to details and professionalism. This is an approach that may not pay off right away but I can ensure it does in the long run. The small venue booking or micro-event production you worked on a few years ago can lead to an important referral for a huge project tomorrow. This is one of my number one rules, and this is what has made Piovra Group the event company it is today.

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MEET LUCA FIORINI OF PIOVRA GROUP

Today we’d like to introduce you to Luca Fiorini.

Luca, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.

I was born and raised in Milano, Italy, where I attained a degree in Economics & Management from Bocconi University. After moving to Los Angeles and earning a Marketing degree from UCLA, I decided to start my first company. It was a short-term rental agency focused on luxury properties in the Greater Los Angeles Area. This led me to see all of the potential other venues in the city offered. With my experience in venue management, sales and operations, event production, high-end catering, and business development, I created my newest business, PIOVRA GROUP. Our priority at Piovra is to represent the most unique venues in the city and deliver to our client’s perfectly executed events.

MONEY MATTERS: TOP TIPS TO SUCCESS FROM

WORLD’S LEADING ENTREPRENEURS

Adam Torres interviews Luca Fiorini, Founder & CEO of Piovra Group. Piovra Group is a well established venue booking and venue consulting company based in Los Angeles, California.