IT ALL STARTED FROM AN IDEA

Piovra Group was born in 2019 when founder Luca Fiorini, after a decade spent managing venues and producing events, saw the need of building an agency with a purpose:
“To helo venue owners build the perfect business model and connecting their venues to individuals, companies and event professionals looking for the perfect space for their upcoming events”.

THE FOUNDER

Luca Fiorini is the Founder & CEO of Piovra Group LLC.
Born and raised in Milano, Italy, the global capital of fashion and design, his upbringing was surrounded by beauty and art. Luca developed at an early age a unique attention to details, and a natural eye for symmetry and perfection. He attained a degree in Economics & Management from Bocconi University, as well as a Marketing & PR degree from UCLA and a Management Degree from The American University of Dubai.
With over 15 years of experience in venue management, marketing and operations, event production, high-end catering and business development for event spaces his clientele includes hundreds of private clients, celebrities and corporate brands such as T-Mobile, Lionsgate, Pandora Media, Snapchat, Empire Records and SiriusXM as well as many other luxury brands and Fortune 500 companies. Luca formed PIOVRA GROUP with the vision of helping venue owners by identifying the full potential of their event space and building the perfect business model to maximize revenues and deliver flawless, perfectly executed events. His drive, passion and ability to effectively engage people and see opportunities around every corner have allowed him to help venue owners along with event clients reach their goals by simply exceeding their expectations.

OUR VISION

We are a team of event professionals sharing the same passion. Our vision is to transform the event world by providing a 360° service experience to venue owners and event clients looking for the perfect venue. With over a decade of experience in venue management, venue marketing and event production our team is ready to partner with you and bring your space to the next level. Whether you are planning to open a new event space or looking to maximize the revenues and increase the number of event bookings of your existing venue, we are here to make your vision become reality and reach your business goals with a targeted strategy specifically designed for you and your location.