How To Plan A Successful Product Launch Event
When you have worked day in and day out perfecting the perfect product, you want your launch event to be equally as perfect. What is a product launch? It’s an event that debuts a new product on the market and builds hype around the production to impress a certain audience. Coming up with product launching event ideas and product launch event objectives are so important but often the most difficult. So, we came up with a plan to make your life as easy as possible.
How to Organize a Product Launch Event
1. Set Your Goals and Objectives
When it comes to a product launch event, there can be many different goals and objectives, however, you want to set what your main goal is for the event, so everything you do can be compared against this objective. This helps you set a measurable goal that’s achievable and sets a benchmark for where you want the night to go. You may want a certain amount of people to pre-order your product, or maybe you want the goal to be a certain percentage of brand awareness, or a specific amount of your audience who attended your event. The goals can be endless but it’s important to choose one as the most important.
2. Choose a Venue
Now that you have set your goals, you will want to choose a venue. The first thing to decide on is the type of product launch venues you want to look at. Do you want outdoor venues or indoor venues? A luxury event venue or something more lowkey and casual? Then you will want to consider how well the venue matches your brand and the product specifically you’re launching. People are going to associate the venue you choose with the product, so you want to make sure it is cool and unique, without outshining the product itself. Afterall, you want the focus to be on your launch, not the space itself. Finally, you will want to consider location and capacity, so it’s easy for your guests to access the venue and it can hold the correct number of people you plan to attend.
3. Decide on a Theme
Once you choose the venue, you can now decide on a theme for your event. The theme should make sense with the product and help be a visual assistant when it comes to launching. It also helps hone in on a cohesive message and ties everything together from décor, to signage, to entertainment, creating a memorable experience for guests. Make sure you’re keeping your target audience in mind and remember, if your product is new, innovative, and exciting, your theme should fall nothing short of that. The worst thing would be an amazing product that falls flat due to lack of creativity.
4. Build Awareness Through Marketing
Next, you will want to start building awareness of your product launch event. Building buzz is crucial to your event and will create hype around the launch so people want to try it out. When it comes to the digital presence of your product launch, creating engaging videos that highlight the features and functionality of your product are going to stand out. You can also create a custom hashtag so people can search your product specifically. You can also do product demonstrations, a launch countdown to build excitement, and so forth so that you are marketing your launch in a big way.
5. Event Production
Finally, you will want to make sure the production of your event is spot on. Things like lighting, sound, ambiance, décor, entertainment, and displays are all crucial to bringing your event to life and ensuring the experience is just as great as your product. The worst thing that could happen is your entire product launch event falls short because the event itself wasn’t thought out and turned into a disaster.
Instead of searching “event space rental near me,” we hope you give us a call at Piovra Group instead. We have hosted and planned numerous events across the industry and would be more than happy to help you plan your next product launch event.
Frequently Asked Questions (FAQs)
Q: Do you think social media is a good way to market my product launch event?
A: Absolutely. This is a great way to not only build awareness and market, but actually create a conversation amongst people about what they think.
Q: How do I decide on one goal for the event?
A: We suggest talking with your internal team to see what it is you’re trying to accomplish. Although there may be many things, usually one rises to the top as the most important.
Q: If I need help on choosing a theme, can you plan that for me?
A: Of course. We can help you with any step throughout the entire event planning process, and coming up with a theme to help you launch is right in our wheelhouse.