5 New Trends in Event Industries In 2021

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The event world is an ever-evolving industry with newer trends appearing every year. 2021 is not so different when it comes to innovative trends for both planners and attendees. The below list gives you an update on the new event trends of 2021. Let us take a closer look. 

1. Sustainability -

When it comes to catering wedding events or other in-person events, people are paying attention to what is on the menu. People are certainly choosing more vegetarian and vegan options as well. Catering companies are constantly looking for seasonal and local produce to use for their new recipes. More and more people are paying attention to what they eat. Considerations for allergy-related food items are also important among attendees. Therefore, new trends include lactose-free and gluten-free options added to all event menus. 

2. Gaming Technology -

Gaming and virtual reality are certainly the most popular trends in the event world, especially when it comes to event productions during covid 19. Event attendees like to be challenged and get involved in activities during their parties and gaming and VR are a great way to keep them entertained. Gaming technology is what keeps virtual events and hybrid events interesting and exciting. It can be a quiz in between meetings, a bingo during a conference, or any other similar gaming activity. With several games being a part of your event, you can give away prizes to winners and make the event experience one to remember. 

3. Contactless Communication -

From push messages to customized informative communications, people these days prefer contactless communication, especially communication with the attendees during covid 19. Be it via smartphones and apps or websites and emails; online communication is best preferred. The ideal best way is to install an event application and receive all the related details on your handheld device. These event apps often come with an interactive map that shows the program overview. With the help of the event apps, guests get to personalize their preferences. Therefore, you can learn about the personal interests and behavior of your attendees. 

4. Go Green with your planning -

Environmental awareness is very important these days. With each passing day, people are getting more and more aware of the need to protect the planet and respect the environment. You can go green with your event production and help save the planet by taking the following precautions: 

  • install waste garbage bins at your selected event venue;

  • use reusable items for your event 

  • utilize alternative energy sources 

  • minimize the use of water

  • Use bamboo plates and dinnerware

  • Don’t use plastic straws

  • Install waste separation, etc.

5. Promote interaction among attendees -

Promoting interaction among attendees is key when planning any event. It is extremely important to keep your guests engaged throughout the entire event by offering fun activities, promoting team play, and setting up the event layout to promote interaction among guests. This is made possible by securing the following:

  • photobooths

  • games and team activities

  • live activations

  • Raffles with prizes will be announced at the end of the event

  • DJ and dancing contests

Now you know what the top event trends in 2021 are. Are you ready to move forward and book the perfect venue for your event? Contact us today and check out our portfolio of indoor and outdoor venues available for your upcoming event.

Frequently Asked Questions (FAQs):

Q. How do you stay up to date with the event industry?
A. Network with event professionals and keep up to date with the latest event trends. Finding a companion with industry experience allows you to branch out and network with each other, gaining knowledge of latest event trends.

Q. What are the challenges a planner faces in the event industry?
A. Here are a few challenges a planner faces in the event industry: Tight Budgets, Strict Covid Compliance Regulations and local Laws, Focus on Audience Engagement, Securing Sponsorships & Partnerships, venue capacity limitations.

Q. How to make your event unique?
A. Use visual elements and lighting strategically and book unique entertainment. Lighting can be used to set a specific color scheme, create a certain mood, revitalize guests, bring your vision to life and draw attention to key areas within your event space. Booking unique entertainment such as magicians, flame throwers, and burlesque dancers are other ways to help your event stand out.

Luca Fiorini