It’s no surprise that planning a successful corporate event takes a lot of time and energy to execute flawlessly. With so many moving parts and details, it’s easy to get overwhelmed in the process. You may be asking, “what is a corporate event?” We’re glad you asked. A corporate event is any form of event, hospitality or social activity that is organized and funded by a business entity.

So, what is the importance of corporate events? They celebrate corporate milestones and successes and are a great way to get everyone in the workplace involved, celebrating a team effort, and creating a sense of camaraderie and morale.

Corporate Event Planning Tips

1. Determine Your Goals

When it comes to planning a corporate event, the first thing you will want to do is determine your goals and how to measure them. Is this event’s purpose to inform and educate? To change behavior? To improve skills? To celebrate the company and its employees? Once you have laid out your goals and what you would like to accomplish, you can then determine how you will measure your success. This is important for any event because it’s the driving factor to why you are having this event in the first place.

2. Set a Budget

You will also want to set a realistic budget for your event. We always recommend setting an overall budget, and then breaking it down into smaller categories to make it more manageable and trackable. This will help when it comes to tracking expenses and making sure you are sticking within the range you originally decided on, so you don’t overspend.

3. Venue Booking

Once you have set a budget, it's time to book a venue space. You need to determine if you will hire event management companies or if you will be throwing and organizing the event yourself. At Piovra Group, we are an event booking consultant, so when it comes to venue rentals in Los Angeles, we can make your job a lot easier by connecting you with the right spaces. Choosing the best venue is important to make sure your event is exactly as you imagined it.

4. Choose a Theme

Now that you have set goals and a budget, and decided on your venue, you will want to choose a theme for your event. The theme is what brings the party to life and helps you plan the activities, décor and food catering that will be present at the event. What kind of entertainment will you provide to keep your guests happy? How will you visually bring your event to life? Will you hire corporate event catering or have a buffet for your guests to enjoy as they please? These are the details you will want to consider as you build out the theme of your event.

5. Retention and Strategy

Last, but certainly not least, you will want to make sure your event was worth the investment. If your goal is education or improving a certain skill set, you will want to make sure you have tools in place to measure your success such as online videos and webinars from the event, group discussions and forums, a follow-up survey, and so forth. You also want to make sure you capture content throughout the event to help with future marketing and strategy. Events can be a great way to look back on learnings and use footage as future marketing content. 

We hope these tips and tricks help you as you begin planning your next corporate event. At Piovra Group, we want to make the event planning process as easy as possible for our clients so they can focus on the successful corporate event. Whether you are just getting started on planning out your event or need a list of venues for corporate parties to choose from, we at Piovra Group have all your needs covered.

Frequently Asked Questions (FAQs)

Q: If I am having a hard time choosing a venue, can you help me find one?

A: Yes, that’s what we do best at Piovra Group. We help connect you with company holiday party venues to ensure your event is a success. Corporate event organizers have expertise in planning and executing successful corporate events.

Q: I’m having a hard time deciding what my goals are, can you give me some advice?

A: We would recommend discussing with your internal team to decide on why this event is being thrown in the first place. Once you break that down, you can usually see what the purpose of the event is.

Q: Do you think we should hire a team to capture footage and content?

A: We think this is a great idea because it can be used for future learnings and content. This can be a great way to promote future events too.